“I felt at home right away.”
Since four years Daisy (28) lives together with her boyfriend in Helmond, but originally she is a real Tilburger. As a content marketer she works partly as an employee and partly as a freelancer as an all-round marketer: “I focus mainly on content marketing, so on the piece of strategic deployment and thinking along with the client. Why is it so important for a company or an entrepreneur to be active on LinkedIn or on Instagram, for example? And also thinking along with them about what messages you can best post at what time, on what platform and why you can best post them. That’s how I help the company or entrepreneur communicate what they can’t do themselves. How can we make sure that your mission or your message reaches the people you are looking for? I really enjoy sparring about that and implementing that.”
Undercover Metalhead
That she is good at content is something Daisy has been proving in practice for years. A good example of this is her passion project The Undercover Metalhead, with which she already has more than 10,000 followers on social media: “In early 2024, I started to actually record some videos about the metalhead stereotype for fun. With that, you expect a really big guy with a really big beard and lots of tattoos and he always immediately looks a bit intimidating. My point is that even smaller girls of 1.60 meters with blond hair and blue eyes can just listen to rock-hard music. And that has kind of grown into an out of control joke. Meanwhile, I also use my platform to put mainly Dutch bands on the map. I take people through how they can find each other at concerts. That it doesn’t matter if you go somewhere on your own. So with that I have actually unconsciously set up a kind of online community with young people who can find each other through music. And who now actually come together as a group of friends at a show or festival. I think that’s really cool. And of course that actually also links exactly to what the Metal Business Club stands for.”
Exciting as a youngster
Getting together with people around music, so Daisy was already doing that. At the MetalBC she noticed that this also works in business terms: “I had not yet registered myself at the KVK when I first went to a cluster meeting. So I was pretty blank. At a networking event I thought of champagne, men in suits and women in suits. So I was a little skeptical: what the hell am I supposed to do here as a 28-year-old girl? But from the moment I arrived at that cluster meeting, I actually just immediately felt comfortable with all the people around me. Sure, it’s a business club, but it’s more like the feeling of visiting acquaintances for the first time. And you get to know people because you have a shared interest. That works for me because I was super excited to actually get started as a youngster. I had all kinds of questions. How do I get started? And what do I have to do, what do I have to take into account and most of all, what shouldn’t I do? And I really like that, that you can see those different layers in people who have been in the business for ten years. People who are self-employed, entrepreneurs, it all comes together. And I find that very special, because I really learn a lot from that.”
As a beginning entrepreneur, Daisy could therefore immediately turn to the club with her questions: “Precisely because you have no experience yet, it is super interesting to go and talk to everyone. Because there are also other marketers in the business club, for example. Then you talk about the profession. But even if someone has a totally different profession, I get a lot out of it, because I can ask everyone questions. Whether it’s about acquiring clients or tips for bookkeeping. You’re really listened to, and I think that’s the difference from any networking club other than the MetalBC. There was no one looking at me funny because I was doing my pitch for the first time. Instead, I received compliments that I dared and did it. That immediately gave me more confidence, and after all, it’s the metalheads who do it together.”
Two passions coming together
In addition to the knowledge and contacts Daisy gained within the club, she has already gained assignments from it. For example, she is responsible for the social media posts of the MetalBC: “That is of course the highest for me that I can get out of it, because those are my two passions that actually come together: marketing and my music as well as my love for people. Super cool that I can then combine that in this way. So for people of my age who hesitate to go to one of our network meetings: it will give you more than you think. You won’t know what you get out of it until you’re a member or you’ve come once.”
Getting in touch with Daisy
Want to learn more about how to use social media to better get your message across?