My name is Uwe Lerch; I was originally co-founder of “Rock Hard” magazine in 1983. Later, I came to understand the emotions and goosebumps that music—and rock ballads in particular—can evoke, and I developed the “KuschelRock” brand for Sony Music, marketing over 30,000,000 records to create the world’s most successful compilation series—with many international spin-offs.
After that, I spent many years as a TV producer and host for “iMusic1 Rocks” and as a podcaster with “The Blog Of Rock,” and I’ve met many rock and metal stars in person.
Today, I’m on stage myself, together with my partner and co-amplifier Jana Solvejg. Together, we are “The Mental Amplifiers” and authors of the power book for mental health, “Amplify Your Life” .
We bring what rock stars master on stage into the business world: mental strength, focus, and the conscious management of one’s own energy levels—so that employees, teams, and leaders remain clear-headed, resilient, and high-performing in the long term, even when the environment is running at full volume.
Our business consists of keynotes, training sessions, seminars, and executive training—all delivered in the language of rock ’n’ roll.