Who are you
I am Paul and together with my girlfriend Fleur and our baby I live in Reusel. Furthermore, I see myself as an enjoyer of life and do as many things as possible that I like. Besides my work that means going out with my family, doing fun things with friends, going to concerts, hiking, bird watching, you name it. The latter are also a nice contrast to metal, of course. And finally, I like to ride motorcycles and go cycling.
What company do you have?
My company is called Creating Frames and I tell stories using video as a medium. Usually my clients have a specific goal: more brand awareness, a product launch, etc. I translate their goal into a unique, retest film that resonates with people. I try to frame each concept as creatively as possible. Last but not least, I try to make sure a company gets something more out of it. As an entrepreneur, I want to give as much bang for your buck as possible. From my films, I also routinely extract short clips to help clients. I like to surprise clients by over-delivering. Within healthy limits, of course.
What are your plans for your company and what are you up against?
At the beginning of every year I list what I did the year before. In Excel I make an overview of my jobs. I color the really fat jobs green, then there are jobs that were commercially very favorable and jobs that hang in between. About 80% are green and that’s nice, those jobs I want to do as much as possible. I’m trying to figure out what’s needed for that and how to get there.
I’m also constantly looking at which companies I’d like to work for. Calling the general number doesn’t work in practice. That is why I try to use my network. First I find out who I need, then I try to get in through people. Once I am at the table somewhere, something often comes out.
Why did you join the MetalBC?
I started my business when I was 20, and at the time I found networking horribly scary. After a while, someone took me to his business club. Super scary, because there were almost only experienced entrepreneurs there, but it turned out to be a great evening. Two weeks later, thanks to that evening, I landed a job as big as my annual turnover at that time. Then the penny did drop when it came to networking.
The Metal Business Club immediately appealed to me, because this is where I find 100% of my people. Music creates such a huge bond. I saw it come up and already knew Richard from another networking club. Becoming a member was really a no-brainer. Because of the musical connection, the atmosphere is very relaxed. It really doesn’t matter if you work as a gardener, own a store or are a director of a company with 100 employees.
What music/work-related story have you experienced in practice?
In the past, I’ve done a lot of event aftermovies. Then you make long days and therefore a lot of hours. For example, I was on a job with a friend in Austria, we got to film Netsky, a drum-‘n-bass DJ we listened to a lot. Has nothing to do with hard guitars, but it was extremely cool!
In what area would you like to spar with other members of the club?
My schedule is really my biggest pitfall. I am very much of a deal is a deal, so when I agree on a deadline, I meet it. Even if I have to work through the night. I don’t promise anything I can’t keep, but I do notice that I lose my overview when things get mixed up. This is an area where I hope to learn from other MetalBC members.
Want to know more from Paul? Get in touch with him.